How to Improve Your Website Design and Increase Conversion

Web design might seem to be about aesthetic appeal only, but it goes beyond that. It’s about making the website look good and making it functional. Your web design choices can also lead to an increase in conversion rate. Here are some tips to help you with web design. 

Improve the loading speed 

It’s easy to feel overwhelmed with web design and fill the website with unnecessary elements. Take a step back and see if you already have enough. The loading speed might suffer from more videos and pictures uploaded on the page. You don’t want people to leave your website because it doesn’t open quickly. 

Use interactive features

Apart from the primary information people need to know about your company, you should include interactive features. Quizzes, polls, and online games are some of them. They help keep the visitors on your website. You want visitors to stay and keep exploring. A low bounce rate can eventually lead to an increase in conversion rate. 

Be wise in using negative space

You don’t need to fill the entire website with pictures and text. You should also learn how to space out. If you see white space, it doesn’t mean the website is bare. It also helps to have these spaces to allow the eyes to rest. You don’t want visitors to feel overwhelmed with the website and exhausted. Talk to website design Houston experts if you need help determining how to use white space wisely. 

Use human faces in photos

Your choice of pictures is also part of web design. You can’t use generic or stock photos. They look ordinary, and no one will feel enticed to patronize the brand. Instead, replace these pictures with images of real people using your products and services. They don’t even have to fit the mold of a “model.” It’s better if these human faces look the same as your actual customers. They become more appealing and relatable. 

Don’t put too many tabs

Another technique most experts will tell you is to avoid using too many tabs. If you work with a Houston web design expert, you will receive the same advice. These tabs can be overwhelming and confusing. You don’t want the visitors to leave because they couldn’t find what they’re looking for. Limit the tabs and merge information. If you have a blog page, create a separate website for them. They’re better off in a different location. You want to give people something to read and improve your reputation. 

Use reviews to your advantage

If you receive glowing reviews from customers, ensure they’re front and center. Everyone must see what their existing customers say about your business. The reviews might be what they need to change their minds and decide to pursue the transaction. Use review snippets since they’re attractive. Place them on the homepage and be the first thing visitors will see. 

Work with experts 

If you still don’t know how to do well with web design, talk to experts. They will advise you on what you should do to succeed. Also, work with Sacramento web design experts if your business is in the area. There are trends you must know too. Try your best to stay in touch with the latest industry and improve your website.